Original concept case study
Solara
A skincare brand, brought into its own light. An expressive identity and packaging system that make everyday rituals feel extraordinary.
A clearer direction.
A stronger presence.
A skincare brand, brought into its own light. An expressive identity and packaging system that make everyday rituals feel extraordinary.
Lift in brand recognition
Product-page engagement
Higher repeat purchase
Products, one identity
All outcomes are illustrative. This is an original fictional project.
- Client
- Solara
- Industry
- Beauty & skincare
- Services
- Visual Identity · Packaging
- Project period
- January – March 2026
The challenge.
Solara made thoughtful skincare, but its packaging looked like everyone else on the shelf. A collection of mismatched labels made a considered product range feel disconnected.
The brief was to create a recognizable identity without losing the warmth and honesty that made the brand special. Every touchpoint needed to work as part of one simple, flexible system.
The approach.
Find the distinctive idea
We built the positioning around everyday radiance: skincare as a small, personal ritual rather than an unattainable promise.
Make the system unmistakable
A sun-inspired mark, oversized typography, and a palette of apricot, terracotta, and cream gave the range a presence that could be recognized at a glance.
Design for the real world
We tested label hierarchy at shelf distance, created reusable campaign layouts, and documented the identity so the team could build on it confidently.
